It's no surprise that images used for advertising on television and online play a powerful role in triggering emotions and shaping impressions of products or brands, but an ad that appeals to one person may seem irrelevant or distasteful to another. What if it was possible to start personalizing ads viewed by different consumers based on their personality types?
* This article was originally published here
Friday, 26 April 2019
Let's get real with college athletes about their chances of going pro
When the NFL draft takes place, it will represent a professional dream come true for the 224 college football players who get picked.
* This article was originally published here
* This article was originally published here
Lessons from the Winnipeg general strike of 1919 have much to teach us about our future
A century ago, the Winnipeg General Strike shut down what was then Canada's third-largest city. Today, the strike is usually remembered as a moment when workers demanded the collective bargaining rights and living wages that are defended by today's unions.
* This article was originally published here
* This article was originally published here
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